Setting S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) objectives is the most important part of any social media marketing campaign. Posting blindly and expecting to generate massive sales numbers is like trying to cook without the right ingredients and expecting to get great results.
Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
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