SEO & SEM
Boost Your Search EngineMarketing that relies on gaining traffic organically through natural search results.
Boost your website with optimized search engine which can improve your search engine ranking.
SEO
SEO is a type of marketing that relies on gaining traffic organically through natural search results. It targets titles, meta descriptions, keywords, and links to help boost that traffic. Having great on-page SEO is also boosted by optimized page speed and well-written copy. This type of marketing is a key for long-term business because organic traffic is sustainable traffic.
SEM
SEM is a type of marketing refers to paid search and is often referred to as “pay-per-click.” SEM advertisement is often seen on Google when ads pop up, and it’s an effective way to drive short-term traffic. If you’re looking to advertise over a long period of time, it’s quite the budgetary commitment to continually feed into ads.
COMPARING 2 STYLES OF DIGITAL MARKETING – SEO vs. SEM
DIGITAL MARKETING – SEO
Organic Search
Search Engine Optimization (SEO) is the process of improving your site to increase appearance in organic search results.
Timely
SEO Takes more time to see benefits, but may provide long-lasting results.
Keywords
Things like page titles, keywords, page load speeds and relevant content, all impact SEO.
Organic Searchers
Searchers tend to trust organic listings over sponsored links.
DIGITAL MARKETING – SEM
Paid Ads
Search Engine Marketing (SEM) is advertising online to increase traffic back to your site.
Instant Results
Results for SEM are instant, but last only as long as the campaign is active.
PPC
Pay Per Click (PPC) Ads, Google Ads, and Bing Ads are all examples of SEM.
Targetted Audiences
SEM allows you the ability to target the exact customer you want.
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